The Internet of Sport

The internet of things (IoT) has grown significantly over the past decade and is only set to continue to grow. Business Insider report that The Internet of Things will be the largest device market in the world and is set to contribute $1.7 trillion in value added to the global economy in 2019IoT is touching every industry you could think of and sport is no different.

Over the past six months I have been investigating the areas of sport that IoT is most applicable and discovered some incredibly innovative case studies. Here are four key areas of sport that I believe are set to be completely transformed by the IoT in the next few years along with some of the most fascinating case studies:

Performance Management

Everyone has seen those chest harness like clothing that footballers wear during training sessions or in the warm up before a match. These chest harnesses have been developed and manufactured by companies such as Catapult and Statsports to provide players and clubs with detailed information about their players’ performance. Being able to monitor distances travelled, speed and location clubs can make sure the best tactics are being employed, help prevent player injury and ultimately improve performance.


Player safety in professional sport has never been so prominent in the minds of players, managers, the media and fans. Technology can help to monitor and measure athletes to help prevent injury and keep players safe, products such as the Shockbox Helmet Sensors monitor player impacts to monitor for signs of concussion. Expect more innovative products such as Shockbox to come to light in the next couple of years.


Items such as the Connected Babolat Play Tennis Racquet, Under Armour Gemini 2 Running Shoes the Wilson X Connected Football are giving consumers new and exciting sports products. The Wilson X has created a new type of American Football for keen enthusiastic to buy and measure their throwing distance, spin rate, velocity, spiral efficiency and catch/drop rate. You can then compare this data with friends and even NFL stars such as Russell Wilson, combining this form of gamification with connected sports products is a must to keep consumers engaged.

Sports Stadiums

Sports clubs looking to build new stadiums want to incorporate the latest technology into their stadia. Not only do they want high speed WiFi and mobile connectivity they are also looking for the next best way to improve the fan experience whilst increasing their own match day revenues. Levi’s Stadium is one example who through using IoT technologies they’ve been able to create an innovative fan app that allows fans to see order food from their seat, watch highlights as soon as the action has happened and even see which toilets have the shortest que. The data collected by these apps can then help the Levi’s Stadium management to make informed decisions about stadium operations and marketing.


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